---
title: "Bot Publisher Glossary"
description: "Definitions of AdsGram bot publisher terms: Ad Block, Platform, CPC, CPM, CTR, Fill Rate, Impressions, and other monetization metrics."
---

# Glossary

## General Terms

**Ad Block** — The main element of the advertising platform. Ads are displayed within this block. Up to **10 blocks** can be created on one advertising platform.

**Platform** - Your Telegram bot where ads are shown

**USD₮** - Tether (USD₮) is a stablecoin pegged to the US dollar at a **1:1 ratio**, used to simplify cryptocurrency trading and minimize volatility.

## Statistics (Stat)

**Clicks** - The number of clicks on the ad.

**Country** - The country from which the ad request was sent.

**CPC (Cost Per Click)** - The cost per click.

**CPM (Cost per mille)** - The cost per 1,000 ad impressions.

**CTR (Click-Through Rate)** - The percentage of users who clicked on the ad relative to the total number of users who saw it.

**Fill Rate** - The percentage of ad requests that were successfully processed. This is the ratio of successful ad impressions to the total number of ad requests.

**Impressions** - The total number of times an ad was displayed.