Campaign Analytics

After the campaign passes moderation, metrics can be found in the campaign analytics. All statistics in the interface are displayed in UTC (+0) time zone.

Some relevant statistical parameters may take up to an hour to load. For more details on parameter values, refer to the glossary.

Available breakdowns in analytics include:

• time (days/weeks/months)
• banner
• country
• Telegram interface language
• platform (publisher platform unique ID)

When you click the in the top left corner, the statistics will be displayed as a chart.

Platform Breakdown

The AdsGram cabinet allows you to analyze the performance of ads placed with a specific publisher.
Clicking a column header sorts the data descending; double-click sorts — scending. A blue header indicates an active filter.
Based on this analysis, you can exclude ad placements on specific platforms when buying ads in Telegram Mini-apps and bots, by using the unique platform IDs.

IMPORTANT

Traffic sources are displayed only as the publisher platform’s unique identifier — without specifying its name or other identifying information.