Banner types

Examples of banners can be viewed in our test application.

Post

An image or gif with text that mimics a Telegram message. Ideal for those who want to quickly launch a campaign without video production costs.

You will need:

• A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules;
• A main image (up to 1 Mb) with a 1:1 aspect ratio and optimal size of 800x800px (min 240px, max 1024px) or Gif animation (up to 2 Mb) with a 1:1 aspect ratio (min 240px, max 600px);
• An avatar image (up to 100kb) with a 1:1 aspect ratio and optimal size of 100x100px (min 32px, max 1024px);
• A title (from 3 to 32 symbols). Symbols <, >, &, " are forbidden;
• Main text (from 10 to 160 symbols). Symbols <, >, &, " are forbidden;
• Brand name (from 1 to 40 symbols). Symbols <, >, &, " are forbidden;
• A button text is selected from the drop-down list.

Video

A format that better engages the user by showing the value in a video.

You will need:

• A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules;
• An MP4 video (up to 100Mb) from 6 up to 15 seconds long with optimal vertical aspect ratio of 9:16 (min 720px, max 2048px);
• A logo with a square aspect ratio of 1:1 (min 32px, max 1024px);
• A title (from 3 to 30 symbols). Symbols <, >, &, " are forbidden;
• A subtitle (from 10 to 100 symbols). Symbols <, >, &, " are forbidden;
• A button text is selected from the drop-down list.

Task

Native advertising block in the task list.

You will need:

• A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules;
• An icon with a square aspect ratio of 1:1 (min 32px, max 1024px);
• A title (from 3 to 30 symbols). Symbols <, >, &, " are forbidden;

On the main page (alternative clients)

The banner is displayed above the chat list, right after the system block (“Add your birthday!”). This is the user's first attention zone.

Requirements to the banner on the main page:

• Link
  A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules.
• Image
  • Up to 500 Кб.
  • A square aspect ratio of 1:1.
  • Resolution: minimum 32px, maximum 1024px.
• Title
  • From 1 to 30 symbols.
  • Symbols <, >, &, " are forbidden.
• Text
  • From 10 to 50 symbols.
  • Symbols <, >, &, " are forbidden.

Post (Bots & Channels)

This format represents a native-style post that mimics a regular message in a Telegram channel or from a bot. It’s perfect for running ads directly within Telegram without the need to produce complex creatives or videos.

Ideal for:

• Fast campaign launches
• Promotions in Telegram channels
• Ads via Telegram bots
• Seamless, native ad experiences

Post Banner Requirements:

• Link
  Can lead to any platform, as long as the creative and landing page comply with AdsGram moderation rules.
• Image / GIF
  • Supports both static images and GIF animations
  • Format: vertical
  • Max file size: up to 10 MB
  • Max resolution: 1280×1280 px
  • Recommended aspect ratio: 1:1
• Title
  • Between 3 and 56 characters
  • Emojis allowed
  • Forbidden characters: <, >, &, "
• Main Text
  • Between 10 and 764 characters
  • Emojis allowed
  • Forbidden characters: <, >, &, "
• Brand Name
  • Between 1 and 40 characters
  • Forbidden characters: <, >, &, "
• Button Text
  Selected from a predefined dropdown list

IMPORTANT

• Markdown is not allowed in bot and channel ads — only HTML formatting is supported internally
• One creative per post
• The ad will be automatically adapted to fit Telegram’s interface