Banner types

Examples of banners can be viewed in our test application.

in TMA:

Post

An image or gif with text that mimics a Telegram message. Ideal for those who want to quickly launch a campaign without video production costs.

You will need:

• A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules;
• A main image (up to 1 Mb) with a 1:1 aspect ratio and optimal size of 800x800px (min 240px, max 1024px) or Gif animation (up to 2 Mb) with a 1:1 aspect ratio (min 240px, max 600px);
• An avatar image (up to 100kb) with a 1:1 aspect ratio and optimal size of 100x100px (min 32px, max 1024px);
• A title (from 3 to 32 symbols). Symbols <, >, &, " are forbidden;
• Main text (from 10 to 160 symbols). Symbols <, >, &, " are forbidden;
• Brand name (from 1 to 40 symbols). Symbols <, >, &, " are forbidden;
• A button text is selected from the drop-down list.

Video

A format that better engages the user by showing the value in a video.

You will need:

• A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules;
• An MP4 video (up to 50Mb) from 6 up to 15 seconds long with optimal vertical aspect ratio of 9:16 (min 720px, max 2048px);
• A logo with a square aspect ratio of 1:1 (min 32px, max 1024px);
• A title (from 3 to 30 symbols). Symbols <, >, &, " are forbidden;
• A subtitle (from 10 to 100 symbols). Symbols <, >, &, " are forbidden;
• A button text is selected from the drop-down list.

Task

Native advertising block in the task list.

You will need:

• A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules;
• An icon with a square aspect ratio of 1:1 (min 32px, max 1024px);
• A title (from 3 to 30 symbols). Symbols <, >, &, " are forbidden;

in Bots & Channels:

Post

This format represents a native-style post that mimics a regular message in a Telegram channel or from a bot. It’s perfect for running ads directly within Telegram without the need to produce complex creatives or videos.

Ideal for:

• Fast campaign launches
• Promotions in Telegram channels
• Ads via Telegram bots
• Seamless, native ad experiences

Post Banner Requirements:

• Link
  Can lead to any platform, as long as the creative and landing page comply with AdsGram moderation rules.
• Image / GIF
  • Supports both static images and GIF animations
  • Format: vertical
  • Max file size: up to 10 MB
  • Max resolution: 1280×1280 px
  • Recommended aspect ratio: 1:1
• Title
  • Between 3 and 56 characters
  • Emojis allowed
  • Forbidden characters: <, >, &, "
• Main Text
  • Between 10 and 764 characters
  • Emojis allowed
  • Forbidden characters: <, >, &, "
• Brand Name
  • Between 1 and 40 characters
  • Forbidden characters: <, >, &, "
• Button Text
  Selected from a predefined dropdown list

IMPORTANT

• Markdown is not allowed in bot and channel ads — only HTML formatting is supported internally
• One creative per post
• The ad will be automatically adapted to fit Telegram’s interface

in Telegram Clients:

Inline banner

The banner is displayed above the chat list, right after the system block (“Add your birthday!”). This is the user's first attention zone.

Requirements to the banner:

• Link
  A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules.
• Image
  • Up to 500 Кб.
  • A square aspect ratio of 1:1.
  • Resolution: minimum 32px, maximum 1024px.
• Title
  • From 1 to 30 symbols.
  • Symbols <, >, &, " are forbidden.
• Text
  • From 10 to 50 symbols.
  • Symbols <, >, &, " are forbidden.

Banner in chats

Requirements to this banner:

• Link
  A link that can lead to any platform if the platform and creative do not fall under the prohibited topics in the moderation rules.
• Image
  • Up to 1 Mb.
  • A horizontal aspect ratio of 21:9.
  • Resolution: minimum 240px, maximum 1024px.
• Icon
  • Up to 100 Kb.
  • A square aspect ratio of 1:1.
  • Resolution: minimum 32px, maximum 1024px.
• Title
  • From 1 to 30 symbols.
  • Symbols <, >, &, " are forbidden.
• Text
  • From 10 to 100 symbols.
  • Symbols <, >, &, " are forbidden.