Glossary

General Terms

Ad Block — The main element of the advertising platform. Ads are displayed within this block. Up to 10 blocks can be created on one advertising platform.

Platform - Your Telegram bot where ads are shown

USD₮ - Tether (USD₮) is a stablecoin pegged to the US dollar at a 1:1 ratio, used to simplify cryptocurrency trading and minimize volatility.

Statistics (Stat)

Clicks - The number of clicks on the ad.

Country - The country from which the ad request was sent.

CPC (Cost Per Click) - The cost per click.

CPM (Cost per mille) - The cost per 1,000 ad impressions.

CTR (Click-Through Rate) - The percentage of users who clicked on the ad relative to the total number of users who saw it.

Fill Rate - The percentage of ad requests that were successfully processed. This is the ratio of successful ad impressions to the total number of ad requests.

Impressions - The total number of times an ad was displayed.