Glossary
Types of Advertising
Banner — an ad creative.
Campaign — an advertising campaign with a selected ad type.
Post - an ad with an image or gif and text in the form of a post.
Video — an ad with a video.
Task - native block ad in the task list.
General Settings
Country — the country of the user from which the ad request was made.
VPN - setting that allows you to exclude/leave users who use a VPN connection.
CPM (Cost per mille) — cost per thousand impressions.
tCPC (Target Cost-Per-Click) – the cost per click that the system optimizes bidding toward.
tCPA (Target Cost per Action) – the cost per conversion that the system optimizes bidding toward.
Daily budget — daily spending limit in USD₮ for the campaign.
Interface language — the language of the Telegram user's interface.
Link — the web address of the advertised resource.
Platform — the operating system of the user's phone (iOS/Android).
USD₮ - Tether (USD₮) is a stablecoin pegged to the US dollar exchange rate in a 1:1 ratio, used to simplify cryptocurrency trading and minimize volatility.
Telegram Premium — indicates if the user has a Telegram Premium subscription. Without targeting Telegram Premium, the ad will be shown to all users, including those with a Premium subscription.
Statistics
Spent — the amount you spent.
Impressions — ad impressions. An impression is counted after 2 seconds of continuous viewing and 50% or more visibility of the block.
Clicks — clicks on the ad.
CPM (Cost per mille) — cost per thousand impressions.
CPC — cost per click.
CTR (Click-Through Rate) — CTR shows the percentage of users who clicked on the ad relative to the total number of users who saw the ad.
Goal 1, Goal 2, Goal 3 – the first, second, and third goals for tracking and optimizing conversions. The specific action for each goal is configured by the advertiser unless it is predefined for the selected tracking method.
Conversions – target user actions completed after interacting with an ad and sent to AdsGram through the configured conversion tracking method.
CR (Conversion Rate) – the conversion rate showing the percentage of users who completed a conversion among all users who interacted with the ad.