Glossary

Types of Advertising

Banner — an ad creative.

Campaign — an advertising campaign with a selected ad type.

Post - an ad with an image or gif and text in the form of a post.

Video — an ad with a video.

General Settings

Country — the country of the user from which the ad request was made.

VPN - setting that allows you to exclude/leave users who use a VPN connection.

Wallet Owners - users who have a wallet on the TON network.

CPM (Cost per mile) — cost per thousand impressions.

Daily budget — daily spending limit in USD₮ for the campaign.

Interface language — the language of the Telegram user's interface.

Link — the web address of the advertised resource.

Platform — the operating system of the user's phone (iOS/Android).

USD₮ - Tether (USD₮) is a stablecoin pegged to the US dollar exchange rate in a 1:1 ratio, used to simplify cryptocurrency trading and minimize volatility.

Telegram Premium — indicates if the user has a Telegram Premium subscription. Without targeting Telegram Premium, the ad will be shown to all users, including those with a Premium subscription.

Statistics

Clicks — clicks on the ad.

CPC — cost per click.

CPM (Cost per mile) — cost per thousand impressions.

CTR (Click-Through Rate) — CTR shows the percentage of users who clicked on the ad relative to the total number of users who saw the ad.

Impressions — ad impressions. An impression is counted after 2 seconds of continuous viewing and 50% or more visibility of the block.

Spent — the amount you spent.