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Launching an Advertising Campaign in Telegram Channels ​

1. Register in the advertiser's personal account ​

Registration

WARNING

If you are already registered as a publisher in AdsGram, you must use the same login for the advertiser account. This will prevent your own ads from appearing within your Telegram channel and ensure proper ad network functionality.

2. Creating an Advertising Campaign ​

Click the Create Campaign button and select the Advertise in TG Channels campaign type

Specify campaign

  • Enter the campaign name.
  • Select the target channel language (English / Russian).
  • Set the daily budget (minimum $100).
  • Specify the cost per thousand impressions (CPM) (minimum $3).

Specify campaign

WARNING

After launching a campaign, your balance is frozen for the predicted daily budget and is unfrozen after the ad is deleted or after 24 hours.

3. Adding an Advertisement ​

Add banner

  • Enter the link to the advertised resource.
  • Upload an image (recommended format: vertical, 1280×1280, up to 10MB, supports GIFs and static images).
  • Fill in the headline (between 3 and 56 characters, emojis allowed).
  • Write the ad text (between 10 and 764 characters).
  • Add a brand name (between 1 and 40 characters).
  • Specify the button text (e.g., Go!).
  • Click "Add Ad" if you need to create additional advertisements.

4. Launching the Campaign ​

  • Review all campaign settings.
  • Click "Create Campaign and Launch".
  • The campaign will be set to "Draft" status until it passes moderation.

Launch campaign

🎉 Congratulations on launching your campaign!

  • Once approved, the campaign status changes to "Ready to start".
  • After launching, the campaign will start displaying ads to network users if the balance is positive.
  • How to top up your balance?
  • Shortly after the campaign starts, performance analytics will become available.

5. Monitoring the Campaign ​

Campaign monitoring

  • The advertiser dashboard provides key performance metrics:
    • Impressions
    • Clicks
    • CPM (Cost per 1,000 impressions)
    • CTR (%)
    • Total Spend (USD₮)
  • You can edit, duplicate, or resume a campaign.
  • Data can be exported to CSV.

6. Modifying Campaign Parameters ​

After analyzing statistics, you can adjust campaign settings:

  • Changing banner settings sends the campaign back to moderation.
  • Adjusting strategy and targeting parameters does not require additional moderation.

Your campaign is now live!

If you have any questions, contact AdsGram Support.