Tracking

For more detailed tracking of campaign performance and correct attribution of the sources of target actions, it is recommended to use an analytics system.

AppMetrica

AdsGram is integrated with AppMetrica. It is also possible to work with links from other trackers, but in this case, AdsGram will not be able to transfer the necessary information to the tracker for more detailed analytics.

IMPORTANT

This tracker is intended only for partners promoting mobile applications. The use of AppMetrica for advertising other types of landing pages is not supported.

Creating a tracker:

1. After registering in the AppMetrica personal account, integrating the SDK into the app, and setting up target action tracking, you can proceed to create the tracker.
2. Specify the name of the tracker.
3. Add the application.

Installation data transfer:

4. Choose the postback recipient (AdsGram).
5. Specify the event type that needs to be sent to AdsGram.
6. Obtain the Postback URL — the link through which events and installations will be sent to the AdsGram server.
7. After creating the postbacks, you will receive a tracking link. This link should be used when creating campaigns in AdsGram. Additionally, you may add extra parameters, such as UTM tags, if needed.

Types of macros that AdsGram reveals:

• {campaign_id}
• {banner_id}
• {publisher_id}
• {click_id}

IMPORTANT

The macro {publisher_id} is revealed only as a unique publisher identifier — without specifying its name or other identifying information.

Example of what the link may look like:

https://redirect.appmetrica.yandex.com/serve/XXXXXXX?publisher_id={publisher_id}&click_id={click_id}&banner_id={banner_id}&campaign_id={campaign_id}