Moderation rules and requirements for Telegram Ads campaigns

Once an advertisement is created, it undergoes a review process to ensure compliance with the platform's technical and ethical standards.

Moderation Turnaround Time:

• 24 - 48 hours on business days.
• Operating Hours: 08:00 to 22:00 UTC.

1. Prohibited Categories

1.1. Graphic and Shocking Content: Violence, gore, sexual content (18+), or vulgar imagery.
1.2. Hate Speech and Discrimination: Harassment, incitement of hatred, insults toward individuals or brands, and derogatory language.
1.3. Finance and Earnings: Ponzi schemes, "get-rich-quick" schemes, income guarantees, insider investment advice, trading "signals," and unlicensed cryptocurrency offers.
1.4. Gambling: Betting, casinos, sports forecasting, and lotteries.
1.5. Medicine and Health: Unlicensed medical services/products, supplements (BAPs), and unrealistic health improvement promises.
1.6. Substances and Weapons: Drugs, alcohol, tobacco (including vapes), weapons, explosives, and related items.
1.7. Software and Hacking: Malware, hacking services, spam software, and engagement manipulation (buying views/subscribers).
1.8. Dating: Advertisements for dating services, bots, or channels are prohibited.
1.9. Sensitive Topics: Politics, religion, and third-party rights violations.

2. Ad Copy Requirements (Creative)

Your ad copy is your business card; it must be concise and restrained. Below are the rules and recommendations from our team for creating high-quality creatives:

Recommendations:

• Style: Use a calm, neutral tone. Instead of aggressive calls to action, offer a solution (e.g., "Learn which methods influence income growth").
• Address: Use formal address ("You").
• Length: Copy must not exceed 160 characters, including spaces, punctuation, and emojis.
• Typography: Ensure correct usage of punctuation and symbols. Distinguish between em-dashes (—) for emphasis and hyphens (-) for words.

Prohibitions:

• Punctuation: Excessive use of punctuation is prohibited. Specifically, no more than one exclamation mark (!) is allowed per advertisement.
• Informal Address: The use of informal or over-familiar address (slang/informal "you") is strictly prohibited by platform regulations.
• Superlatives: The use of superlatives and subjective claims (e.g., "the best," "No. 1," "top-notch," "unique," "best of all") is forbidden.
• Data Veracity: Using unverified data or misleading users is prohibited. Text must be transparent and clear, without hidden meanings.
• Content Alignment: The ad copy must strictly align with the content of the advertised object (channel, bot, or website). A change of topic (e.g., leading to a crypto offer from a design-related text) will result in rejection.
• Earnings Claims: Any promises of specific earnings ("make $5,000 a day"), guaranteed returns, or "fairy tale" lifestyle promises are prohibited.
• Formatting: All-caps (except for approved brand names), clickbait, excessive spacing (l i k e t h i s), bold, italics, and underlining are prohibited.

3. Telegram Channel Requirements

Your channel must provide value to subscribers and be updated regularly. The following requirements ensure a successful moderation process:

Recommendations:

• Naming: Keep it concise. Do not use all-caps, emojis, or aggressive calls to action in the channel name.
• Audience: A minimum of 100 subscribers is required (400+ is recommended for smoother moderation).
• Content: Publish useful, original content 2–3 times a week. Stick to a specific niche; "general interest" channels are difficult to approve.
• Link Placement: We do not recommend placing links directly within the ad copy—this often leads to rejection. Use the designated URL field instead.

Prohibitions:

• Style and Tone: Clickbait, superlatives, derogatory language, and aggressive messaging are prohibited. Avoid excessive use of emojis, exclamation marks, or all-caps in posts.
• Guarantees: Guaranteeing 100% results or instant wealth within the channel content is forbidden.
• Formatting: Avoid over-formatting text with colors, bold, or underlining in a way that hinders readability.
• Prohibited Themes: Channels dedicated solely to trading "signals," betting, or gambling are not permitted.

Technical Link and Redirect Requirements:

• Approved Formats:
  • Channels/Bots: t.me/namechannel or @namechannel.
  • Specific Posts: t.me/namechannel/123.
  • Deep Links: For bots, links with start parameters are allowed (e.g., t.me/name_bot?start=ABC).
  • External Sites: Direct links to websites (e.g., https://yourwebsite.com).
  • Invite Links: Allowed only in the URL field (prohibited in the ad copy text).
• Limits and Macros: Only one external link is allowed in the URL field. We do not accept links containing macros (dynamic tracking parameters like {click_id}, etc.).
• In-Text Links: If an additional link is used in the text (e.g., @link), it must point to the same destination as the primary URL field.
• Redirects: Bots or websites created solely for the purpose of automatic redirection (gateways/landing pages) are prohibited. Within a channel, external links/redirects should appear no more than once every 3 posts.
• Security: We only support the HTTPS protocol. HTTP links are not accepted. The use of URL shorteners (bit.ly and similar) is strictly prohibited.

4. Telegram Bot Requirements

A bot should be a functional service with transparent navigation. Below are the core recommendations:

Naming and Identity:

• Relevance: The bot’s name must accurately reflect its purpose.
• Style: Clickbait in the name is forbidden. All-caps are allowed only for major brands by prior agreement.

Navigation Essentials (Core Buttons):

• Menu: A brief overview of the bot's features with navigation buttons.
• About/Company: Information regarding the offer, brand, or expert.
• Contacts: Direct links to a website or support.
• Submit Request/Purchase: A clear description of the product/service and a button to contact a manager or proceed to checkout.

Technical Mechanics:

• Quizzes and Polls: Results must vary based on user input. Identical outcomes regardless of answers will result in rejection.
• Lead Generation: Test results must be provided freely before requesting data. Asking for a phone number or email before showing the result is prohibited. Data collection is only allowed after the result is shown, with a clear opt-out option.
• Web Apps: Bots leading to Web Apps must provide independent value first. Bots that immediately and automatically redirect the user to a Web App upon launch will be rejected.
• Messaging Frequency: Bots must not spam. The maximum allowed frequency is 3 messages per day. "Pushy" messaging every few minutes is prohibited.

5. Targeting Requirements

When setting up targeting in the "Selected Channels" section, additional restrictions apply.

5.1. Channel Language

Prohibitions:

• Channel language: Targeting channels in the following languages through "Selected Channels" is not allowed:
  • Russian
  • Ukrainian
  • French
  • Azerbaijani
  • Armenian
  • Georgian
  • Uzbek
  • Kazakh

5.2. Channel Language Must Match Creative Language

Prohibitions:

• Language mismatch: The campaign will be rejected if the language of at least one of the channels selected for targeting differs from the language of the ad banner (creative).

INFO

Rule 5.2, like 5.1, applies only to targeting through the "Selected Channels" section.

6. General Best Practices

• Stability: Ensure your bot or website loads quickly and functions without errors. Bot commands must work seamlessly on both Desktop and Mobile devices.
• Consistency: Landing page content must align 100% with the promises made in the advertisement.
• Policy on Changes: Changing a channel’s name, avatar, or description during an active campaign will automatically trigger a re-moderation of all ads.

IMPORTANT

AdsGram is a platform dedicated to high-quality advertising. Focus on solving user problems with native and transparent content to ensure your campaigns pass moderation smoothly and without delays.