Moderation rules and requirements for Telegram Ads campaigns

Once an advertisement is created, it undergoes a review process to ensure compliance with the platform's technical and ethical standards.

Moderation Turnaround Time:

• 24 - 48 hours on business days.
• Operating Hours: 08:00 to 22:00 UTC.

1. Prohibited Categories

1. Graphic and Shocking Content: Violence, gore, sexual content (18+), or vulgar imagery.
2. Hate Speech and Discrimination: Harassment, incitement of hatred, insults toward individuals or brands, and derogatory language.
3. Finance and Earnings: Ponzi schemes, "get-rich-quick" schemes, income guarantees, insider investment advice, trading "signals," and unlicensed cryptocurrency offers.
4. Gambling: Betting, casinos, sports forecasting, and lotteries.
5. Medicine and Health: Unlicensed medical services/products, supplements (BAPs), and unrealistic health improvement promises.
6. Substances and Weapons: Drugs, alcohol, tobacco (including vapes), weapons, explosives, and related items.
7. Software and Hacking: Malware, hacking services, spam software, and engagement manipulation (buying views/subscribers).
8. Dating: Advertisements for dating services, bots, or channels are prohibited.
9. Sensitive Topics: Politics, religion, and third-party rights violations.

2. Ad Copy Requirements (Creative)

Your ad copy is your business card; it must be concise and restrained. Below are the rules and recommendations from our team for creating high-quality creatives:

Recommendations:

• Style: Use a calm, neutral tone. Instead of aggressive calls to action, offer a solution (e.g., "Learn which methods influence income growth").
• Address: Use formal address ("You").
• Length: Copy must not exceed 160 characters, including spaces, punctuation, and emojis.
• Typography: Ensure correct usage of punctuation and symbols. Distinguish between em-dashes (—) for emphasis and hyphens (-) for words.

Prohibitions:

• Punctuation: Excessive use of punctuation is prohibited. Specifically, no more than one exclamation mark (!) is allowed per advertisement.
• Informal Address: The use of informal or over-familiar address (slang/informal "you") is strictly prohibited by platform regulations.
• Superlatives: The use of superlatives and subjective claims (e.g., "the best," "No. 1," "top-notch," "unique," "best of all") is forbidden.
• Data Veracity: Using unverified data or misleading users is prohibited. Text must be transparent and clear, without hidden meanings.
• Content Alignment: The ad copy must strictly align with the content of the advertised object (channel, bot, or website). A change of topic (e.g., leading to a crypto offer from a design-related text) will result in rejection.
• Earnings Claims: Any promises of specific earnings ("make $5,000 a day"), guaranteed returns, or "fairy tale" lifestyle promises are prohibited.
• Formatting: All-caps (except for approved brand names), clickbait, excessive spacing (l i k e t h i s), bold, italics, and underlining are prohibited.

3. Telegram Channel Requirements

Your channel must provide value to subscribers and be updated regularly. The following requirements ensure a successful moderation process:

Recommendations:

• Naming: Keep it concise. Do not use all-caps, emojis, or aggressive calls to action in the channel name.
• Audience: A minimum of 100 subscribers is required (400+ is recommended for smoother moderation).
• Content: Publish useful, original content 2–3 times a week. Stick to a specific niche; "general interest" channels are difficult to approve.
• Link Placement: We do not recommend placing links directly within the ad copy—this often leads to rejection. Use the designated URL field instead.

Prohibitions:

• Style and Tone: Clickbait, superlatives, derogatory language, and aggressive messaging are prohibited. Avoid excessive use of emojis, exclamation marks, or all-caps in posts.
• Guarantees: Guaranteeing 100% results or instant wealth within the channel content is forbidden.
• Formatting: Avoid over-formatting text with colors, bold, or underlining in a way that hinders readability.
• Prohibited Themes: Channels dedicated solely to trading "signals," betting, or gambling are not permitted.

Technical Link and Redirect Requirements:

• Approved Formats:
  • Channels/Bots: t.me/namechannel or @namechannel.
  • Specific Posts: t.me/namechannel/123.
  • Deep Links: For bots, links with start parameters are allowed (e.g., t.me/name_bot?start=ABC).
  • External Sites: Direct links to websites (e.g., https://yourwebsite.com).
  • Invite Links: Allowed only in the URL field (prohibited in the ad copy text).
• Limits and Macros: Only one external link is allowed in the URL field. We do not accept links containing macros (dynamic tracking parameters like {click_id}, etc.).
• In-Text Links: If an additional link is used in the text (e.g., @link), it must point to the same destination as the primary URL field.
• Redirects: Bots or websites created solely for the purpose of automatic redirection (gateways/landing pages) are prohibited. Within a channel, external links/redirects should appear no more than once every 3 posts.
• Security: We only support the HTTPS protocol. HTTP links are not accepted. The use of URL shorteners (bit.ly and similar) is strictly prohibited.

4. Telegram Bot Requirements

A bot should be a functional service with transparent navigation. Below are the core recommendations:

Naming and Identity:

• Relevance: The bot’s name must accurately reflect its purpose.
• Style: Clickbait in the name is forbidden. All-caps are allowed only for major brands by prior agreement.

Navigation Essentials (Core Buttons):

• Menu: A brief overview of the bot's features with navigation buttons.
• About/Company: Information regarding the offer, brand, or expert.
• Contacts: Direct links to a website or support.
• Submit Request/Purchase: A clear description of the product/service and a button to contact a manager or proceed to checkout.

Technical Mechanics:

• Quizzes and Polls: Results must vary based on user input. Identical outcomes regardless of answers will result in rejection.
• Lead Generation: Test results must be provided freely before requesting data. Asking for a phone number or email before showing the result is prohibited. Data collection is only allowed after the result is shown, with a clear opt-out option.
• Web Apps: Bots leading to Web Apps must provide independent value first. Bots that immediately and automatically redirect the user to a Web App upon launch will be rejected.
• Messaging Frequency: Bots must not spam. The maximum allowed frequency is 3 messages per day. "Pushy" messaging every few minutes is prohibited.

5. General Best Practices

• Stability: Ensure your bot or website loads quickly and functions without errors. Bot commands must work seamlessly on both Desktop and Mobile devices.
• Consistency: Landing page content must align 100% with the promises made in the advertisement.
• Policy on Changes: Changing a channel’s name, avatar, or description during an active campaign will automatically trigger a re-moderation of all ads.

IMPORTANT

AdsGram is a platform dedicated to high-quality advertising. Focus on solving user problems with native and transparent content to ensure your campaigns pass moderation smoothly and without delays.